《旅游规划与开发》是旅游管理专业的专业必修课程,其特点是理论与实践联系紧密,内容专业新颖。通过本课程学习,使学生系统掌握旅游规划与开发的基本概念和相关的基础理论,全面了解该领域的学科前沿动态和研究成果,掌握适应未来旅游发展需要的相关理论及基本方法、技能。同时,通过旅游规划典型案例的分析,辅以课外社会实践作业,注重训练学生旅游规划与开发的创新思维及其解决问题的能力。
  本课程授课上突出两个侧重。一是侧重三大内容板块,即国内外旅游规划与开发动态、旅游规划与开发原理、旅游规划与开发相关文案编制的技术规范与理论体系;二是侧重于教学互动设计,即结合作者主持的精品课程建设工作,使每章节的安排尽可能兼顾理论阐述、案例评介和课堂内外研讨等教学环节,把课程讲授和应用型人才培养有机结合。另外,授课中,在认真总结国内优秀同名教材经验和不足的基础上,通过开篇案例、篇中实例和扩展阅读等精心安排,力求突破原来单纯说教式的授课模式,启发学生在经典案例阅读中分析与思考。
  Tourism Planning and,Exploitation, with the characteristics of broad practicality, professional and novel content, is a required course of the students majored in tourism management. The basic courses closely related to it are Tourism, Tourist Geography, Tourist Economy and Marketing, etc. The course contains five sections as follows: Reference and Chapters 1-3 mainly presenting the fundamental concepts and theories, developing tendency, hot topics of research and constructing system of tourism exploitation and planning, Chapters 4-7 spelling out the methodology system from the aspects of resource evaluation, market analysis, theme positioning, function segmentation, program originality and direction mode, Chapter 8 expounding the feasibility study and benefit evaluating methods, Chapter 9 dealing with the guarantee system, and Chapter 10 introducing the maps of tourism planning and their manufacture.

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