|
|
 |
《旅游规划与开发》是旅游管理专业的专业必修课程，与之关系密切的基础课为旅游学、旅游地理学、旅游经济学、市场营销学等多门课目，其特点是理论与实践联系紧密，内容专业新颖。
该课程内容主要包括五大部分：即导论和第1-3章，主要论述旅游规划与开发的基本概念、基础理论、发展趋势、研究热点和构建体系；第4-8章，分别从资源评价、市场分析、主题定位、功能分区和项目创意等方面论述了旅游规划与开发的方法体系；第8章，主要论述了旅游规划与开发的可行性研究和效益评估方法；第9章，重点论述了旅游规划与开发的保障体系；第10章主要介绍旅游规划图件及其制作方法。
通过本课程学习，使学生系统掌握旅游规划与开发的基本概念和相关的基础理论，全面了解该领域的学科前沿动态和研究成果；同时，通过优秀旅游规划典型案例的分析，辅以课外社会实践作业，注重训练学生旅游规划与开发的创新思维以及解决问题的能力，掌握适应未来旅游发展需要的相关理论及基本方法、技能。
Tourism Planning and Exploitation, with the characteristics of broad practicality, professional and novel content, is a required course of the students majored in tourism management. The basic courses closely related to it are Tourism, Tourist Geography, Tourist Economy and Marketing, etc.
The course contains five sections as follows: Reference and Chapters 1-3 mainly presenting the fundamental concepts and theories, developing tendency, hot topics of research and constructing system of tourism exploitation and planning, Chapters 4-7 spelling out the methodology system from the aspects of resource evaluation, market analysis, theme positioning, function segmentation, program originality and direction mode, Chapter 8 expounding the feasibility study and benefit evaluating methods, Chapter 9 dealing with the guarantee system, and Chapter 10 introducing the maps of tourism planning and their manufacture. |
|
|
|
欢迎您，第